We hosted a webinar with guest speakers from Google, focussing on the opportunities that have arisen due to Britain’s decision to leave the EU, and the currency fluctuations that have resulted. This makes now a great time for companies looking to break into international markets.
Search Laboratory CEO Ian Harris opened the webinar, set the scene and introduced the speakers. Andres Valencia and James Nesbitt, from Google, explained the opportunities that international markets are presenting to companies right now. Pete Whitmarsh, Search Laboratory’s Head of Paid Media, then showed the importance of localisation in marketing campaigns and how paid search is the key to successful market entry.
The blog post mentioned in Pete’s presentation – regarding how to choose an international domain structure – can be found here.
A full recorded version of the webinar is below for you to use and share. If you have any further questions or would like to know more about how to ensure your global marketing campaigns are successful, you can contact us on +44 113 212 1211 and we will be happy to help.
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