The decision has been made to take your business overseas, and you’re all set to sell abroad… however, how can people find your website? When entering a new market, you will be faced with local competitors who will most likely have an established brand presence. To compete successfully, your website needs to be visible for relevant keywords and present your audience with user-friendly content. In order to achieve this visibility, a strategic approach to technical SEO is needed.
A successful international SEO campaign requires the same technical expertise needed for a domestic campaign, alongside language and cultural knowledge of your target market. There is a whole host of considerations when planning your online expansion and technical SEO needs to be considered right at the start of a new website build.
How can we help
We’ve helped a wealth of clients across different sectors take their businesses global online, and we want to share our expertise with you. We’re hosting a webinar on Tuesday 18th October at 10.30am with our Head of Technical SEO, Jamie White, to take you through the key steps you need to take when planning your international technical SEO strategy.
Jamie heads up our technical SEO team, driving the strategy and direction of our on-page offering and assisting our clients with their international strategy.
Jamie’s presentation will cover the following points:
- Different ways of structuring your site for international expansion
- Purpose and implementation of the hreflang tag for language targeting
- Additional geo-targeting options within Google Search Console
- Common pitfalls to avoid when taking your website global
You can register for the webinar below, we look forward to you joining us.
The webinar has now finished, but the recording is available to view here.