Engaging China with its largest DSP platform iPinYou
Search Laboratory has become the first agency in the UK to be granted self-service access
Founded in 2008, iPinYou is China’s leading marketing technology and big data platform, and it was one of the first companies to bring audience-targeted programmatic buying to brands in Asia. iPinYou accounts for 59.8% of China's branded programmatic market and features China's largest audience analysis database. The company’s patented OPTIMUS™ System is the first smart advertising optimisation platform in China, which has integrated with all major ad exchange platforms such as Baidu, Tanx, Tencent, Sina and GuanDianTong as well as Google. The platform's reach extends to 95% of local internet users, 700 million mobile users and 24 billion daily impressions.
The first agency in the UK to be granted self-service access
We have been working with iPinYou for the past eight months and have achieved excellent results for our clients. After increasing investment in the platform significantly for 2018 and having built up extensive in-house experience, we have recently become the first agency in the UK to be granted self-service access to the platform. The change will allow us to manage media directly and apply our programmatic expertise to drive further growth for our clients. The achievement is also a fantastic demonstration of how advanced our Chinese Paid Media offering has become.
We look forward to working with iPinYou more closely and bringing more clients on board in the future.
If you want to find out more please contact us.