VisitBritain Shop is the official shop of the British Tourist Authority, selling quintessentially British products, from travel and transport passes to theatre and attraction tickets.
VisitBritain Shop chose to work with Search Laboratory after a formal pitch process which included a number of other agencies. Search Laboratory stood out due to its in-house mother-tongue linguists who would add cultural sensitivity to the client’s search marketing campaigns.
VisitBritain Shop’s French, German and Italian organic search campaigns’ revenue has grown by 40% compared to the previous year and a return on investment of 115% was achieved.
After over three years of working with Search Laboratory, VisitBritain Shop’s PPC campaign is still showing healthy improvements such as 53% increase in sales and revenue (YoY) and 55% increase in profit.