The last few months have seen the world change as nations implemented restrictive measures to prevent the spread of COVID-19. Consumer confidence is down and as a result, many verticals have seen a drop in traffic and sales – leading many businesses to cutting their marketing budgets or even stopping activity completely.
With a phased plan in place to reduce lockdown measures, you may be wondering when – and how – to resume your marketing activity. Getting the timing right can be the difference between a successful launch and missing the mark; too early and you waste budget, too late and you miss out on crucial conversions.
Whether you chose to carry on business as usual or adapted your marketing during the pandemic, this whitepaper will help you to plan your launch strategy.
In our recent podcast episode, Search Laboratory’s Ian Harris, joined by Rob Marsden, Head of Digital – Earned and Owned, and Pete Whitmarsh, Head of Paid Media, and Jimmy McCann, Head of Digital Strategy discuss how to know when to ramp marketing back up again, the different tactics that may be required and what you should be doing now.