This webinar will discuss the benefits of Display & Video 360 (DV 360) and the wide range of features that can be used to improve the performance of your programmatic campaigns. It will also explore how to accurately track the value of your display campaigns and the impact they have on other digital channels.
Our Head of Programmatic, James Kenny will explain how DV360 integrates with the rest of the tools in the Google Marketing Platform, showing you how you can use DV360 to plan, build and manage effective programmatic campaigns.
The benefits and features of DV360 and what it can do for brands, including:
How to effectively use its advanced audience targeting
The opportunities provided by premium marketplace inventory
How to build and manage creatives from within the platform
How to accurately track the value of your display campaigns and the impact they have on other digital channels
How it integrates with the rest of the Google Marketing Platform and how to make the most of cross-channel insights
Why would you choose DV360 over other products such as the Google Display Network (GDN) and how to decide which platform is right for you
Examples of how to use the tool to plan, build and manage effective programmatic campaigns.
Meet your speaker
James Kenny, Head of Programmatic
James has worked at Search Laboratory for over five years and has been instrumental in the growth of the Programmatic department. James was also central to Search Laboratory becoming Display & Video 360 certified. He has extensive experience working with a variety of national and international clients and his team has managed programmatic campaigns in 86 countries worldwide.
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