Moz software enables users to be able to judge the quality of a website using their "Moz Bar", a plugin that can decipher how trustworthy a website is by judging it's authority and back links, also called Domain Authority.
This information can help our Content & Online PR team determine whether a blog or news site is a trusted site and decide whether or not coverage on the site about their client's brand would be beneficial to their online presence.
Open Site Explorer enables the SEO team to take a look at the back link history of not only our own clients but also their competitors. This means that the team can identify where competitors are gaining authoritative online mentions and create a similar campaign, build on their success or create something that will be even more effective.
Open Site Explorer also enables users to identify the top performing pages within a site and track social media activity whilst also analysing the choice of anchor text.
For more information on Moz and information on how we can use this tool to improve your SEO, contact us today on +44 113 212 1211.