Tag management for analytics and attribution | Search Laboratory
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Tag Management

Get control of your analytics and tracking implementations

Audit and consultancy

Implementation

Training

Decades of tracking experience

 

We have a large team of analytics experts with decades of tag management experience with some of the world’s best-known brands.

Our growing team has over 40 GAIQ experts, and as a Google sales partner we get  access to the latest training, best practices and insights, and new feature rollouts.

Your experienced tag management partner

Capture and integrate the right data

Large-scale and custom tag management solutions

 

We know how to implement large-scale and complex solutions to allow for efficient ongoing tag management and rapid debugging.

From customised javascript tag management solutions that integrate with external systems to standard Google Ads tag management, our team will ensure that you capture the right data at the right time.

Specialist tag management services

 

Our specialist team will work with you to audit your current tag and data layer requirements, and create and configure container tags and standard tags within the container .

 

We run tests to ensure all tags are firing correctly, and provide you with the support you need for ongoing debugging and best practice advice.

Talk to us about your tag management

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Why use a tag management solution?

  • Ease of deployment of new tags – the tagging code only needs to be added to the website by your development team once. Development resource to add code to every page tends to be in short supply and development schedules mean that code cannot be changed fast enough to meet sales/market needs.
  • Reduced lead time  – marketers can get tags deployed live much faster, as the power is in their hands with no need to involve a developer.
  • Reduced risk  – since website code is not being amended, there is no risk of breaking a page or interfering with content.
  • Faster page load time  – loading only one container reduces the time for a page to load fully. As page speed is a ranking factor in Google’s algorithm for organic SEO and Google Ads’ (formerly Adwords) quality score, this is very important.
  • Version control and revision history – when a new tag is deployed to the website, a new container version is created, which makes rolling back to a previous version easy.
  • Powerful preview mode for diagnosing errors – before pushing a new tag live, it can be tested in preview mode first. For example, with GTM, a cookie is dropped into your browser so that you see a GTM overlay when you visit the website. All tags fired (and not fired) are shown, and if a tag isn’t working the problem is easy to diagnose and fix.

Related resources

“To run a successful campaign, you need a good relationship and a certain level of trust. In that respect we are in a really good place with Search Laboratory.”

Michal Chrusciel, MATCHESFASHION.COM 

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