In this episode, the team discuss what business intelligence actually is, examples of what can be done with BI and the tools that can be used at different stages in your business intelligence journey.
Topics of discussion:
Heidrun has significant international marketing strategy and delivery experience across the fintech, retail, consumer goods, and health and leisure industries.
In her former role as Chief Marketing Officer for FTSE250 online trading firm IG Group, Heidrun led her teams to drive high commercial impact, optimizing return on investment by following an end-to-end marketing strategy, enabled by clear customer and marketplace insight, agile experimentation, technology and data.
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