Why you should start your Google Analytics 4 setup right now (Online workshop)

What is this workshop about?


In this online workshop, our Head of Analytics and Data Science, Paul Shearing explores the features and practical applications of Google’s next-generation analytics platform, Google Analytics 4 properties. Paul discusses the importance of getting set up on GA4 and how to do it right.

Our Head of Digital Strategy, Jimmy McCann also covers Google Analytics 4’s next-level features, while providing a demo of the Advanced Analysis tool, cross-platform reporting and other features.

Watch this webinar and learn how to set up Google Analytics 4 today

Meet the speakers


A photo of Jimmy McCann, Head of Digital Strategy at Search Laboratory digital marketing agency.


Jimmy McCann, Head of Digital Strategy


Jimmy is a leading expert in attribution and has worked at a strategic level with global brands, including Ann Summers, The Outnet, Citrix and Kingston Technologies.

A photo of Paul Shearing, Head of Analytics, at Search Laboratory digital marketing agency.

Paul Shearing, Head of Analytics


Paul has worked at Search Laboratory for over 14 years and currently leads the analytics team. Paul has also specialized in conversion optimization and is now an expert in Google Analytics. He works with clients to drive value from the platform and utilize its advanced features.


Download and watch the GA4 webinar



The title slide for a webinar hosted by Search Laboratory digital marketing agency called 'Why you should start your App + Web setup right now'.