In this online workshop, our Head of Analytics and Data Science, Paul Shearing explores the features and practical applications of Google’s next-generation analytics platform, Google Analytics 4 properties. Paul discusses the importance of getting set up on GA4 and how to do it right.
Our Head of Digital Strategy, Jimmy McCann also covers Google Analytics 4’s next-level features, while providing a demo of the Advanced Analysis tool, cross-platform reporting and other features.
Jimmy is a leading expert in attribution and has worked at a strategic level with global brands, including Ann Summers, The Outnet, Citrix and Kingston Technologies.
Paul has worked at Search Laboratory for over 14 years and currently leads the analytics team. Paul has also specialized in conversion optimization and is now an expert in Google Analytics. He works with clients to drive value from the platform and utilize its advanced features.