Chris Attewell, Search Laboratory’s Global Sales Director introduces The Google Analytics 360 Suite, which is designed to deliver deeper insights into when, why and how your customers buy from or engage with you.
Justus Mallach, Attribution and Measurement Specialist at Google, discusses why proper attribution modelling is the key to beating your competitors in an ever-evolving digital landscape.
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Angus Hamilton, Search Laboratory’s CTO discusses how getting attribution right means knowing where you can drive incremental revenue from your marketing channels. Seeing through the hype and complexity to get to the actionable insight is difficult.
Ed Blakeway, Search Laboratory’s Head of Programmatic, discusses how you can make it easier for your customers to buy from you using Audiences within Analytics 360. This includes targeting your customers with the right message at the right time while keeping your brand safe across your digital channels.