Ian Harris is the founder and CEO of Search Laboratory, one of the largest independent digital agencies with offices in Leeds, London and New York. A mathematician by training, Ian set up Search Laboratory in 2005 to provide clients with transparent, evidenced-based digital marketing services. This highly analytical and ethical approach remains a core value in a business which now employs over 140 people and manages millions of dollars, pounds and euros of their clients‘ online media investments each month.
Steve Carrod, Head of Analytics and CRO at DMPG
Steve has been working in the digital analytics industry since 2005 and CRO/personalisation since 2008. His experience has been gathered via a number of roles spanning agencies and client-side both in the UK and in the US before establishing DMPG. DMPG was set up to be the gold standard for analytics, TMS, CRO and personalisation services. Steve’s main focus is on providing strategic advice and guidance to clients and ensuring all projects are delivered to the highest level.
Introduction to Search Laboratory and DMPG
Google Marketing Platform and Adobe Experience Cloud – which one is right for you?
What are the main differences between eVars and props ands custom dimensions?
Analysis and insight capabilities for both platforms: Attribution IQ or Marketing Channel Attribution?
Migration considerations from a business perspective
Nine step formula for migration success
Case study: large publisher migrates from Adobe Analytics to Google Analytics 360
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