Multilingual SEO and PPC

As language specialists, Search Laboratory provides Multilingual SEO and Multilingual PPC campaigns that are specifically localised to the target language.

We have many years of website localisation and search engine experience which means that no one is better placed to market your global website. Whether your customers are searching for you in the UK using Google, Russia using Yandex or China using Baidu, we will ensure you are seen.

Multilingual search marketing can unlock huge potential overseas. Using specialist services from Search Laboratory means that unlocking that potential can be easier to achieve than most people would imagine.

When launching a website in other languages, the creation of the site is only part of the job. Search Engine Optimisation, link building, PPC and other activities should follow to ensure the website profit is fully maximised.

At Search Laboratory we can help you promote your site in all of your target languages using our expert team of in-house native speaking experts.

Our multilingual service includes:

• A search engine health check on your localised site
  This ensures the Google and other search engine spiders can navigate through your language selector and index all the pages efficiently for the correct target keywords. This unlocks your site's potential in foreign markets.
• In country competitor analysis
  Prior to entering a market, Search Laboratory country experts can tell you all about your online competition, as well as the size of the market. This provides your roadmap to success in multiple countries.
• Landing page and sales message localisation
  Landing pages are critical in any language, with subtle changes producing significant uplifts in conversion rates. Our mother-tongue experts will assess the suitability of your landing pages for your target markets before translation begins, and ensure that when they are localised, they carry the correct imagery, sales messages, colours and fonts for maximum impact. We have many examples of localised landing pages producing higher conversion rates than the English versions due to essential cultural tuning.
• Search engine optimisation for foreign search engines
  Search Laboratory offers full link building packages in any language. Link building is always performed by mother-tongue specialists and we employ the same levels of quality control, ethics and sustainability that we do with our English link building. We will increase your traffic and positions in your target markets in an ethical and sustainable way.
• Keyword research
  Keywords are never translated from English campaigns because this always leads to a dilution of ideas and missed opportunity. Always performed by natives of the target market, our multilingual keyword research will deliver the most profitable list of keywords for SEO and/or PPC.
• Search engine selection
  We will ensure that your search marketing is targeted to the biggest search engines for your target locale.
• Advert copy creation
  Ad copy is written, tested and evolved in all target languages. We do not simply translate advert texts and leave to run. Our software automatically alerts us to test results that are statistically significant, at which point native speaking experts revise adverts to restart the tests. Tuned ads means higher quality scores for lower cost per conversion.
• Multilingual PPC management and monitoring
  Our extensive multilingual PPC management experience ensures that your PPC is actively tuned and optimised in all languages.
• Unified feedback and reporting across your global campaigns
  You benefit from a single account manager who coordinates all language versions of your campaigns. This creates a unified approach meaning that all countries benefit from ideas discovered in any other country, you enjoy central dashboard that quickly shows you the results of all or any individual country, and you have a single point of contact with which you can discuss all campaigns. Our clients frequently comment on how essential this view of their campaigns is to their global search decision making.
• Internationalisation consultancy
  If you are considering translating your site, please contact us before you start the process. We can ensure that your translation vendor follows the simple steps that will retain as much search engine optimisation as possible. We have consulted with companies such as British Airways, IBM, HSBC, Novell and others to help them localise their sites and maximise their global impact.

Please read our article on Pay Per Click (PPC) Advertising and Search Engine Optimisation (SEO) For Multilingual Websites or alternatively Contact us now for a FREE consultation.