'Web Magnetism': Attracting global trade online – A complimentary white paper

Amid a bleak economic climate, UK enterprise companies previously reliant on domestic trade alone have been forced to look abroad for new sources of revenue. While it may not be apparent to a board of directors faced with the choice to 'go global or go bust', the truth is that it has never been easier for a UK business to start trading abroad.

Developing 'web magnetism' does however require specialist knowledge, skills and experience, none of which are likely to be present in a business that has 'grown up' operating within UK shores alone.

Informed by success stories from Search Laboratory's client base and a bespoke research study of 350+ senior decision makers in large UK enterprises, this free white paper examines the role that multilingual internet marketing can play in driving overseas revenues into enterprise firms, including:

  • The fundamental need to engage mother-tongue linguists in all multilingual search marketing campaigns (and why translation alone doesn't work.)
  • The importance of a wholly customer-centric approach to international expansion and website localisation.
  • Why businesses may need to look beyond Google in their search for international custom.
  • Providing strategic and tactical insights for domestic B2B and e-commerce organisations, and highlighting key learnings from those operating successfully in global markets, this whitepaper is a must read for any business wanting to attract more international trade online.

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