Webinar: Entering new markets and expanding for growth

What is this webinar about?

In large parts of the world, the pandemic actually helped to strengthen ecommerce markets. This has mostly been the case for countries with large populations that were experiencing organic growth in internet penetration before the pandemic, but the market shift to online consumption has helped to accelerate this growth.

In this webinar, we are joined by Google to show you how you can tap into international growth opportunities ​​and successfully expand into new markets. The webinar also illustrates how to optimise your digital presence when expanding internationally.

As one of only three agencies worldwide that have been awarded membership to the Google Partners International Growth Programme in both EMEA and the Americas, Search Laboratory has access to various tools and insights to help you get started.

In the webinar, our experts run through how you can combine Google’s data with your own insights to create custom market opportunities for your business.

Watch this workshop on entering new markets today

What you will learn:

  • How to find new international opportunities and the tools to do so
  • How to succeed in new markets from the following perspectives:
    o Cultural considerations
    o Translation
    o Digital marketing
  •  How others have succeeded in going global.

Liam Higgins, International Growth Specialist at Google

Liam is an International Growth Specialist at Google, currently leading the International Growth Program for agencies in the UK and Ireland. His role involves developing scaled initiatives to help cultivate and build an ecosystem of agencies that partner with Google to support businesses to grow internationally.

Nicola Winters, Head of International at Search Laboratory

Nicola leads Search Laboratory’s international digital marketing team of mother-tongue linguists from across the globe. Nicola’s expertise is in understanding the cultural factors behind search and online behaviour, with her team working in over 35 languages for clients including Citrix, Office Depot and Hootsuite.

Anita Klinkosz, Digital Strategy Specialist at Search Laboratory

Anita is a Digital Strategy Specialist at Search Laboratory and has worked closely with global clients enabling them to spot opportunities for international growth. Anita manages key strategic projects for international markets including developing insights to create  bespoke marketing strategies for new territories. Some of the clients she has supported include Appian, Burton Snowboards and Viking.

Watch on-demand now

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