Entering New Markets | Google Webinar

What is this webinar about?

In large parts of the world, the pandemic actually helped to strengthen ecommerce markets. This has mostly been the case for countries with large populations that were experiencing organic growth in internet penetration before the pandemic, but the market shift to online consumption has helped to accelerate this growth.

In this webinar, we were joined by Liam Higgins of Google, to show you how you can tap into international growth opportunities and successfully expand into new markets. The webinar also illustrates how to optimise your digital presence when expanding internationally, as well as how you can combine Google’s data with your own insights to create custom market opportunities.

As one of only three agencies worldwide that have been awarded membership to the Google Partners International Growth Programme in both EMEA and the Americas, Search Laboratory has access to various tools and insights to help you get started.

Watch this workshop on entering new markets today

What you will learn:

How to find new international opportunities and the tools to do so
How to succeed in new markets from the following perspectives:
o Cultural considerations
o Translation
o Digital marketing
How others have succeeded in going global.

The Google International Growth Programme header image.

A photo of Liam Higgins, formally of Google.

Liam Higgins, International Growth Specialist at Google

At the time of recording, Liam was the International Growth Specialist at Google, who led the International Growth Program for agencies in the UK and Ireland. His role involved developing scaled initiatives to help cultivate and build an ecosystem of agencies that partnered with Google to support international business growth.

A photo of Nicola Winters, Head of International at Search Laboratory digital marketing agency.

Nicola Winters, Head of International at Search Laboratory

Nicola leads Search Laboratory’s international digital marketing team of mother-tongue linguists from across the globe. Nicola’s expertise is in understanding the cultural factors behind search and online behaviour.

A photo of Anita Klinkosz, Audience Architect at Havas Media Network, and formally a member of Search Laboratory digital marketing agency.

Anita Klinkosz, Digital Strategy Specialist at Search Laboratory (now Audience Architect at Havas Media Network)

At the time of recording, Anita was a Digital Strategy Specialist at Search Laboratory, and worked closely with global clients to spot opportunities for international growth. Anita managed key strategic projects that included developing insights to create bespoke marketing strategies for new territories. Some of the clients Anita worked on included Appian, Burton Snowboards and Viking.

As of 2023, Anita works as Audience Architect at Havas Media Network.

Webinar: Entering new markets and expanding for growth