Getting the most from your international digital marketing campaigns​ (Webinar)

What is this webinar about?


This webinar discusses how best-practice conversion rate optimisation (CRO) techniques can be incorporated to ensure the best chance of success.


Traditional CRO relies on A/B testing, but what do you do when you don’t have the volumes of data required for significant results? We’ll look at ways around this and innovative ways to perform tests for both B2B and B2C businesses.


We also review what we have learned from our experience of managing global digital marketing campaigns including cultural factors, visuals and language styles that may be hindering your promotion campaigns’ success.


Finally, we review how you can get the most out of your international digital campaigns such as paid ads, programmatic, and PPC landing pages across European, Latin American and Asian markets.

Watch our webinar on Getting the most from your​ international digital marketing campaigns now

What you will learn:


  • Why best-practice CRO techniques are fundamental to international success
  • How to use A/B testing with limited data
  • Cultural considerations for international markets
  • How to get the most out of your international digital campaigns.


A photo of Nicola Winters, Head of International at Search Laboratory digital marketing agency.


Nicola Winters, Head of International


Nicola heads up our international digital marketing team of mother tongue linguists from across the globe. Nicola’s expertise is in understanding the cultural factors behind search and online behaviour, with her team working in over 35 languages for clients including Citrix, Office Depot and Hootsuite.

Watch on-demand now