SEO Tips: How Common Proverbs Can Help Your SEO Strategy
What Common Proverbs Can Teach Us About SEOI came up with this post idea somewhere between reading Daves post about what rugby union can teach us about SEO, and watching the recent Peep Show episode in which Mark Corrigan more spuriously tells us what the Ancient Egyptians can teach us about modern business practices.
â€œI’ve just drawn an irresistible comparison between Mentuhotep V and Branson. I’m thinking of drawing Branson as a hieroglyph, what do you think?!â€The subsequent search for my own SEO analogy led to the realisation that humanity has already done the hard work, and I just need to reframe it. Thus I bring you:
Two wrongs dont make a rightâ€œMy competitors link profiles are ALL just low quality directories and syndicated articles, and they rank higher than me, so I might as well do the same!â€. Definitely not – Google has demonstrated time and again that it will catch up with webmasters who employ linking techniques that are against the guidelines. They say that if the hat fits, wear it – in all my days as an SEO, Ive never seen a black hat that fits. If you cant beat em, dont join em!
Don’t put all your links in one basketA natural Â lookingÂ link profile is what SEOs strive for -a mixture of guest posts, existing mentions, PR, directories, and various other techniques. Investing all of your energy in getting one type of links can backfire hugely when Google devalues them (spammy, low quality directories are a good example!).
A site is only as strong as its weakest linkLinks are like lazy team-mates: if one isnt pulling its weight, everyone suffers. The spammy irrelevant comment you dropped a link with 5 years ago (when it was allowed, of course) has almost certainly been detected by Google, and will make your sites link profile look suspicious. Google’s Webmaster Tools will serve you with a warning if dodgy links are detected, but wont pinpoint which one(s) to remove. Keep a vigilant eye on incoming links, and use the disavow tool if necessary.
â€œYou are the weakest link, goodbye!â€