Outreach Emails and the Best Time to Send Them
Whether youre a newcomer to the world of SEO or a hardened veteran, the aspect of the job that is often the most daunting is outreach. With Googles Pandas and Penguins (all 2.0 of them) doing their rounds purging the web of anything deemed less than pertinent, quality content, it would seem the task SEO execs are charged with becomes clearer with every update. But without successful outreach, even the most awe-inspiring of interactive infographics could go unnoticed; bereft of links, it couldve been a contenderâ€¦
Reach Out (Theyll Be There)So lets say youve put your best foot forward. Youve identified the targets and influencers most relevant to your clients business, you get what their site is about, youve researched their likes and dislikes, and youve pooled all of the above into an email with an authorial voice, so befitting of its recipient, it verges on poetic. What could possibly go wrong? Links ahoy, right? Well, to qualify my somewhat tenuous rephrasing of The Four Tops in this post, there could be another factor with the potential to maximise your outreach emails performance: the time and day upon which it is sent. US marketing agency, iacquire.com, produced this white paper after an extensive study of varying email characteristics and the responses they encountered. They found:
- Monday and Thursdays emails met with the best open/response rates across a five-day working week.
- Through seven days, weekend response rates were found to be the highest, but its likely that a lower volume of correspondence sent at that time might have afforded those emails greater visibility.
- Emails sent in the afternoon are more likely to be opened than the mornings, possibly by virtue of conspicuity;
- The majority (38.7%) of emails are sent between 6:00am and 12:00 midday.
- Emails are more likely to be opened after noon, particularly between 2:00pm and 5:00pm.