Video: Using automation to optimise PPC campaigns in retail

Pete Whitmarsh

Head of Paid Media


There is an increasing range of tools and tactics for managing PPC accounts. Retail PPC teams, who typically have large and fast-changing product inventories, often struggle to monitor, optimise and grow their PPC campaigns: falling behind the competition can lead to missed opportunities, poorly performing campaigns and wasted budgets.

In this webinar, Search Laboratory’s Head of Paid Media, Pete Whitmarsh, shares examples of how automation can deliver the efficiencies and insights that retail PPC teams need to run winning PPC campaigns.

Pete takes the opportunity to look forward into the future of PPC, and which platforms and tools are likely to offer the winning opportunities for retail marketers.

The full webinar can be viewed below. 

What you will learn:

This 30-minute webinar shows you how to manage your PPC accounts more effectively and efficiently, focusing on:

  • How automation is essential for the efficiency of retail PPC campaigns, the circumstances it should be used and how it can drive performance
  • How to effectively scale campaigns nationally and internationally through technology
  • How to utilise and optimise the latest paid channels, including Amazon, to achieve your business goals
  • What the retail PPC campaign of the future will look like.

For more information on how to reap the benefits of PPC automation, please contact us today and we’ll be happy to help.