Celebrating Christmas around the world

Think going global is as easy as hiring a translator? Think again. As an international agency, one of the most common misconceptions we are faced with is that language is the biggest barrier a company can face when trying launch their brand worldwide. Unfortunately, it’s not that simple.  

Localising your content is the key to success when marketing worldwide, and there is no better way to do that than by mother tongue speakers, who truly understand the local phrases and culture. What works in the UK doesn’t necessarily work elsewhere – for example, in France free delivery is much less a selling point than it is in the UK, and our international team had greater conversion rates in paid media campaigns in France simply by changing the USPs to reflect this.  

In France, the Réveillon is the main event of the festive period. This family feast takes place in the evening of 24th December, lasting into the early hours of Christmas Day, and contains well-known festive foods such as roast turkey, goose and a “bûche de Noël” (Yule log), as well as some not-so familiar foods, including lobster, oysters, snails and foie gras.