Burton is a global retailer of winter sports and snowboarding gear.
They chose to work with Search Laboratory in 2015, after struggling to get results for both their English and German PPC campaigns.
They were keen to improve the performance of their PPC campaigns, increase paid revenue and expand into new global markets.
Employing a range of tactics saw a strong year on year increase in paid performance and revenue across all three markets. Thanks to these strong results, Search Laboratory has been asked to launch Burton’s paid campaigns into four new markets in 2019, three of which are non-English speaking.