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Analytics and Data Science

Can we use a customer’s first product purchase to calculate their life-time value?

Analytics and Data Science

Why use data-driven attribution? And which Google product to use?

Analytics and Data Science

The UK’s most decisive online shoppers

Analytics and Data Science

What you need to know about first-party data

Analytics and Data Science

Is online conversion rate influenced by proximity to a physical store?

Analytics and Data Science

How to Implement Time to Interactive (TTI) using Google Analytics

Analytics and Data Science

Five good reasons to upgrade to Google Analytics 360

Analytics and Data Science

Preparing for attribution

Analytics and Data Science

Video: Google Analytics 360 integration with Salesforce

Analytics and Data Science

How attribution modelling can help you maximise your marketing spend

Analytics and Data Science

Google Attribution and Attribution 360 – a powerful new marketing tool

Analytics and Data Science

Estimate search traffic with time series decomposition

Analytics and Data Science

Some practical steps towards a custom attribution model

Analytics and Data Science

Going viral – the mathematics behind content and online PR

Analytics and Data Science

Building an attribution model with Google Analytics and BigQuery

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Category: Analytics and Data Science

Can we use a customer’s first product purchase to calculate their life-time value?

Why use data-driven attribution? And which Google product to use?

The UK’s most decisive online shoppers

What you need to know about first-party data

Is online conversion rate influenced by proximity to a physical store?

How to Implement Time to Interactive (TTI) using Google Analytics

Five good reasons to upgrade to Google Analytics 360

Preparing for attribution

Video: Google Analytics 360 integration with Salesforce

How attribution modelling can help you maximise your marketing spend

Google Attribution and Attribution 360 – a powerful new marketing tool

Estimate search traffic with time series decomposition

Some practical steps towards a custom attribution model

Going viral – the mathematics behind content and online PR

Building an attribution model with Google Analytics and BigQuery