The tools and techniques to join online and offline marketing sources (Webinar)

What is this webinar about?


This webinar discusses how being able to tie up the full customer journey is key to understanding where you need to be focusing your marketing efforts.


In this webinar, our Head of Digital Strategy, Jimmy McCann will go on to explain how you can make this connection by using the right tools and advanced techniques, whilst remaining compliant with privacy regulations.


We will dive into the Google Marketing Platform (GMP) capabilities, including how Google Analytics 360 has an out of the box integration with Salesforce, enabling you to tie up CRM data and offline activity with your online marketing, to gain a single version of the truth.


Jimmy will also look at how you activate the insights you gain from joining these online and offline elements in order to maximize the value from your digital marketing activities.

Watch our webinar on The tools and techniques to join online and offline marketing sources now

What you will learn:


  • How to join up online and offline sources to show the full customer journey
  • The tools available to help you make this process easier
  • How to activate learnings from joining sources and get the most from your marketing spend
  • Real-life examples and case studies of how big brands have overcome these challenges.

Meet your speaker

Jimmy McCann, Head of Digital Strategy


Jimmy is a leading expert in attribution and is Search Laboratory’s lead adviser on using data in cross-channel digital strategy. He is a regular contributor to industry publications and has worked at a strategic level with global brands, including Ann Summers, The Outnet, Citrix and Kingston Technologies.

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