Unlocking retail data to drive true business growth (Online workshop)

Many hidden and often deceptive variables are entwined in the retail industry. Calculating customer lifetime values, factoring returns, availability, the list goes on.

As retail continues to grow and evolve at record speeds, searching for additional value is becoming increasingly important. Global ecommerce saw more growth during April and May of 2020 than the previous decade, with the UK witnessing digital sales jump from 18% to 30%.

In this workshop, you will learn how to define what really makes your business grow – profit and lifetime value versus focusing on revenue-based KPIs which can actually limit your business growth. Gaining perspective over the true value of your costing and profits is essential for navigating informed and dependable decisions, evolving your strategy to drive true business growth.

Download the on-demand workshop here

What you will learn:


  • Realigning your digital marketing to the real KPIs that drive business growth
  • How to break through a growth plateau
  • How to incorporate first-party data to build a profit-focused growth strategy, that includes:
    • Establishing the impact of product margins
    • Returns
    • Customer lifetime value (CLV)
    • Customer acquisition costs (CAC)
  • Defining a roadmap to increase your digital maturity
  • Building a foundation that enables a profitable return based on your digital marketing budget.



The title card for the Search Laboratory workshop called 'Unlocking retail data to drive true business growth'

Meet your speakers


A photo of Dave Howlett, Head of Data Science at Search Laboratory digital marketing agency.

David Howlett, Head of Data Science


David has worked at Search Laboratory for seven years, starting in paid media and then moving into digital strategy. Currently the Head of Data Science, David’s experience is centred around utilising the power of cloud-based solutions (BigQuery, TensorFlow) to extrapolate and model value within our clients’ data. He’s worked with a multitude of retail clients including Ann Summers, Oasis Fashion, and Withings.


A photo of Chris Attewell, CEO of Search Laboratory digital marketing agency.

Chris Attewell, CEO


Chris joined Search Laboratory in 2012 and has helped clients including VISA and Citrix to grow their online traffic and revenue. As CEO, Chris provides strategic leadership and direction for Search Laboratory’s operations in the UK and the US, working with clients and internal teams to deliver profitable online customer acquisition campaigns across multiple countries.​

Download the on-demand workshop now



The title card for the Search Laboratory workshop called 'Unlocking retail data to drive true business growth'

Interested in growing your business online?Get in touch and see how we can help you