Marketplace Advertising

Specialist pay-per-click optimisation services for marketplace vendors

Strategy

Bid optimisation

Reporting

International

Driving marketplace performance with pay-per-click campaigns

We have a dedicated team of PPC and marketplaces experts who deliver performance-driven campaigns for ecommerce platforms.

Our specialists have the skills and knowledge to create keyword-focused strategies that gets your products in front of customers at a lower cost per acquisition, maximising your return on ad spend and increasing your marketplace revenue.

Increasing visibility through content optimisation

We can improve the position of your product listings through product content optimisation, driving more traffic for increased sales.

Our content team’s wealth of experience working with marketplace algorithms means we can write listings that boost visibility and increase conversions. And with a dedicated team of international experts, we can optimise your listings in multiple languages.

Scale across multiple markets and languages

With over 35 different languages spoken by our team of mother tongue linguists, we can help you expand and compete in international markets, ensuring that your listings are optimised for linguistic and cultural differences in searches.

Amazon Advertising

Amazon Advertising (previously known as Amazon Marketing Services) is Amazon’s advertising platform that allows vendors to target keywords, products and interests with sponsored products, sponsored brands and product display ads in order to increase the visibility of, and drive traffic to, their listings. Read more about the features and advantages of Amazon Advertising here.

We’ll work with you to develop a tailored strategy targeting highly converting keywords with a low cost-per-click to increase your ROI.

 

55%

of all product searches begin on Amazon

90%

check Amazon after finding a product on a retailer's site

300 million

monthly active users

Automated daily reporting across multiple markets

ReportLab™, our proprietary search reporting software, integrates with with Amazon and other third-party marketplace platforms and allows us to automatically collate reports from all your active campaigns.

This gives you the insights you need to better understand performance, and give us the information we need to ensure that your campaigns achieve their goals.

Find out how marketplace advertising can help grow your businessGet in touch

“As we continue to work with Search Laboratory we are confident we will see further growth in current markets and into new regions.”

Rossa Brown, Growth Marketing Channels EMEA, Hootsuite

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