Social media is the glue that binds your digital marketing strategy together
Social media gives your brand a voice, allows you to jump in on the conversation, and ultimately stimulates brand affinity. All of these elements are part-and-parcel of a unified digital strategy. Whether you are looking for an all-in social campaign, or want to see how social impacts SEO, we want to tailor each and every campaign to get the most out of it for you.
To make your social media campaign have maximum digital impact, we focus on the aims of every strategy:
- Drive relevant traffic to your website based on your target demographic
- Get a community of engaged fans talking about your brand
- Propel your SEO with the creation of natural, quality backlinks
- Generate new business opportunities through thought leadership
Every strategy is different, depending on what you want to achieve, where your brand stands and where social fits in to your digital business goals. Here are the areas that our strategies fall into:
Getting people engaged
Build a group of super fans around your brand who will regularly engage with your content
Building credible relationships
Develop lasting relationships with bloggers and journalists to help you generate more natural links and to amplify your social messages to the relevant people in your target niche.
Social media storytelling
Looking at your social strategy as a whole to ensure that all messages are on-brand and that the stories you want to tell are being heard by your customers
Researching the social media market
Getting an insight into customer demographics, allowing you to pull together a holistic view of your customers. Our data-driven approach will help you not only reveal this information but also provide strategic support implementing this information into your marketing plan.
Social media advertising
Social seeding can dramatically improve your campaign and help you meet a multitude of KPI’s. Whether you want to increase the number of followers or drive traffic to your site, our experience PPC team will explore the best options for you.
Social media audits
Taking a deep dive into your entire social offering, and assessing it from a holistic standpoint.
Going Global with our Multilingual Social Media Marketing Team
We specialise in understanding the subtle differences in social networking in other cultures. A one-size-fits-all approach simply wouldn’t happen here. Our team of native linguists can help you develop your messages, imagery and content to suit your target territory.
Social Media Optimisation
Our real-time social media monitoring tools allow you to keep track of where you are being talked about 24 hours a day, 7 days a week.
Our SMO consultancy service can help you:
- Identify your goals
- Select which platforms best suit your aims and target audience
- Identify the key influencers in your industry
- Develop your social strategy
- Set up your online communities and optimise them for search (Social Media Optimisation or SMO)
- Create diverse, creative content plans to help get your brand maximum exposure on social networks
Whatever level of consultancy you need, Search Laboratory can help put your social media strategy on track for maximum return. Social media consulting is bespoke and tailored to your individual needs. Contact us for a quote today.