Search Laboratory proudly announces our year-long partnership with local charity Austin Pets Alive!. As part of this partnership, we will donate $10,000 worth of working hours to help APA with their digital marketing initiatives.
Earlier this year, our team took a vote on the local non-profits we are passionate about to determine which we would be partnering with for the year. APA’s mission and incredible work resonated widely throughout the office as they easily came out on top.
APA is an Austin-based animal shelter that has pioneered comprehensive, innovative programs designed to save the animals most at risk for euthanasia. Their mission is to promote and provide the resources, education, and programs needed to eliminate the killing of companion animals.
Giving back to the community is central to our mission here at Search Laboratory. As a certified B-Corporation, we meet the highest standards of social and environmental performance. We are legally committed to considering the impact of our decisions on not just our company shareholders but all stakeholders everywhere.
We will work with APA’s marketing team to provide insight, resources, and industry best practices across their digital marketing channels, including social media, website, content, and digital PR. Our team will also help streamline their reporting process, enabling them to connect marketing costs to donation wins. Additionally, we will provide ad hoc work based on their developing needs.
Danny Camilli, Manager of Digital Marketing at APA, has this to say about the partnership:
APA is excited about our partnership with Search Laboratory. Their support is invaluable in helping us focus our digital marketing efforts to better support the at-risk pets in our community. We look forward to their continued support over the next year and the benefits this partnership will provide.
Laci Wiggins, Executive Vice President at Search Laboratory, shares:
Search Laboratory has had the fortune of working with some incredible charities in the past, and we’re all very excited about carrying on the tradition with Austin Pets Alive! Their heart for serving the local pet community made APA the frontrunner when looking for a new charity – it’s a passion the entire team shares. I’m looking forward to seeing how we can support APA in driving their mission and saving the at-risk animals in our city.
To learn more about how Search Laboratory works with clients to accomplish their specific digital marketing goals, explore our service offerings here.