Unlocking future-proof solutions for B2B marketers podcast

In this episode, our experts are joined by Heidrun Luyt, Global CMO at Pipedrive, and David Enwright, Marketing Director at Post Office, to discuss challenges in B2B marketing while offering insightful perspectives on what it takes to succeed.


The team dives into the pressing challenges that B2B marketers are grappling with today. From navigating the complex economic landscape to effectively identifying and engaging with multiple decision-makers, the team offers insightful perspectives on what it takes to succeed in the B2B world.


They explore the role of cutting-edge technologies like AI and machine learning in modern marketing and speculate on how these tools will shape the future of the field. This is a must-listen for anyone looking to stay ahead of the curve in the ever-evolving world of B2B marketing.


Topics of discussion:


  • The shift to an audience-first strategy, new customer acquisition and engaging different decision-makers
  • The impact of limited tracking on the customer journey and marketing touchpoints
  • Surfacing the most important business data and insights to enable the best action
  • Centralizing data and using machine learning to fill in the blanks
  • The future of AI and machine learning in Marketing
  • And much more


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Joining this podcast are:

Ian Harris

Founder and Executive Chairman

Laci Wiggins

EVP Americas

A photograph of Dave Howlett, Head of Data Science at Search Laboratory digital marketing agency.

Dave Howlett

Data Solutions Architect

We’re also joined by…



Heidrun Luyt, Global Chief Marketing Officer at Pipedrive


Heidrun Luyt is the CMO at Pipedrive, the easy and effective sales CRM for small businesses, where she is responsible for driving the company’s global business growth ambitions. Prior to joining Pipedrive, Luyt spent seven years at IG Group, a global FTSE250 fintech organization, where she served as CMO and transformed marketing into a highly effective and strategic business asset. Luyt has also run transformation programs in the retail, consumer goods, and health and leisure sectors, including driving marketing digitalization at Europe’s largest health and fitness operator, David Lloyd Leisure, and developing the e-commerce strategy for premium cookware manufacturer and retailer, Le Creuset.

David Enwright, Marketing Director at Post Office Ltd


David Enwright is Marketing Director for Post Office, one of the UK’s most iconic brands supporting people across the UK. He has played a major role in many iconic brands including HSBC, NatWest, Allianz and now Post Office, all focused on continuously improving products, services and experiences for customers.

If you would prefer to watch rather than listen, you can watch the full recording of the podcast here.

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