The tools and techniques to join online and offline marketing sources (Webinar)

What is this webinar about?


This webinar discusses how being able to tie up the full customer journey is key to understanding where you need to be focusing your marketing efforts.

Our Head of Digital Strategy, Jimmy McCann explains how you can make this connection by using the right tools and advanced techniques, while remaining compliant with privacy regulations.

Jimmy dives into the Google Marketing Platform (GMP) capabilities, including how Google Analytics 360 has an out of the box integration with Salesforce, enabling you to tie up CRM data and offline activity with your online marketing, to gain a single version of the truth.

Jimmy also looks at how you activate the insights you gain from joining these online and offline elements in order to maximize the value from your digital marketing activities.

Download the webinar and watch it online today

The focuses of this webinar:


  • How to join up online and offline sources to show the full customer journey
  • How to activate learnings from joining sources and get the most from your marketing spend
  • Real-life examples and case studies of how big brands have overcome these challenges

A photo of Jimmy McCann, Head of Digital Strategy at Search Laboratory digital marketing agency.

Meet your speaker


Jimmy McCann, Head of Digital Strategy


Jimmy is Search Laboratory’s lead adviser on using data in cross-channel digital strategy. Jimmy has worked at a strategic level with sevaral global brands, including Ann Summers, The Outnet, Citrix and Kingston Technologies.

Download and watch the webinar today

A screenshot from the first slide of the webinar, hosted by Search Laboratory digital marketing agency called 'The tools and techniques to join online and offline marketing sources'.

Need help getting your data in order?


This webinar is part of our wider B2B Playbook that is designed to help B2B businesses with all aspects of their digital marketing from leveraging data, acquiring more traffic, creating assets that resonate and succeeding internationally.


In the data section we’ve compiled useful insights on everything you’ll need to know, from capturing data to building advanced machine learning solutions using your first-party data.

View all of our B2B data sources