This webinar discusses how being able to tie up the full customer journey is key to understanding where you need to be focusing your marketing efforts.
Our Head of Digital Strategy, Jimmy McCann explains how you can make this connection by using the right tools and advanced techniques, while remaining compliant with privacy regulations.
Jimmy dives into the Google Marketing Platform (GMP) capabilities, including how Google Analytics 360 has an out of the box integration with Salesforce, enabling you to tie up CRM data and offline activity with your online marketing, to gain a single version of the truth.
Jimmy also looks at how you activate the insights you gain from joining these online and offline elements in order to maximize the value from your digital marketing activities.
Jimmy is Search Laboratory’s lead adviser on using data in cross-channel digital strategy. Jimmy has worked at a strategic level with sevaral global brands, including Ann Summers, The Outnet, Citrix and Kingston Technologies.
This webinar is part of our wider B2B Playbook that is designed to help B2B businesses with all aspects of their digital marketing from leveraging data, acquiring more traffic, creating assets that resonate and succeeding internationally.
In the data section we’ve compiled useful insights on everything you’ll need to know, from capturing data to building advanced machine learning solutions using your first-party data.
