SMX Talk: Search Marketing, Measurable Marketing Through Difficult Times
CEO and founder of Search Laboratory, Ian Harris, is speaking at Search Marketing Expo (SMX) in May. He will be speaking about the how search marketing can be the 'kiss of life' for some businesses in today's difficult economic climate. The emphasis will be on how both SEO and PPC marketing are 'safer' more measurable forms of marketing, unlike TV and print media. "In a difficult trading climate, it's extremely important to ensure every part of your marketing budget produces real and measurable results," says Ian Harris. "The Internet is undoubtedly the method of choice for people looking for products and services and an effective presence is a vital part of any company's marketing strategy." Catch Ian's talk at the Search Marketing Expo conference in the New Connaught Rooms, Covent Garden, London on the 19th May at 4:30pm.