Search Laboratory are proud to have been short listed for the Innovation in PPC category in the 2012 Innovation Awards managed by Econsultancy.
Econsultancy’s annual Innovation Awards ‘shine a light on the finest creative thinking across the digital industry’. This year more than 450 companies entered the awards, so competition was tough! Approx. 150 companies have made the short list, across 19 categories including Search Laboratory. The judges are made up of a panel of expert marketers from brands such as BT, Tesco, John Lewis, CocaCola, Nokia, Hiscox, EMI, Citibank and The Guardian.
BidLab & Search Laboratory’s Innovation in PPC
Our submission related to our development of BidLab, our in-house proprietary bid management software. BidLab is used by our maths graduate PPC account managers and helps them to manage PPC accounts more effectively. BidLab helps us set bid prices across campaigns with tens of thousands of keyword variations, based on the statistical probability of that keyword converting – even if only limited data exists. Setting bid prices at keyword level means we can optimise PPC campaigns daily (in line with slight seasonal changes) and make the budget stretch as far as possible. The development of BidLab has taken place over 6 years and now includes additional tools that can check your advert copy effectiveness, test if your landing page URL’s are working and a tool which can check to see if your products are in stock before displaying a PPC advert so as not to waste your budget by paying for unnecessary clicks.
The award ceremony will take place at the Park Lane Hilton, London on 23rd February 2012 – Good Luck Search Labs!