The team behind Worldwide Business Researchs eTail Europe conference commissioned an insightful benchmarking questionnaire distributed to eTail Europes audience of multi-channel retailers. The survey was distributed to over 115 marketing executives from retail brands who answered questions around key topics including:
- Which channels were growing
- The challenges of internationalisation
- The challenges of mobile commerce
The results of the survey provide an interesting insight into where digital marketers in Europe stand on some of the retail industrys most pressing online issues, with representatives from companies such as House of Fraser, Vonage, Hotels.com, Tesco, TopMan and more taking part.
Below are the results of the survey.
Insights
