Turning £450 into £1,685 for our partner charity, Leeds Mind


Emma Clayton

HSE & Wellbeing Manager

Company News

To kickstart our partnership with Leeds Mind, we enrolled in the charity’s ‘Go for Gold’ challenge. The rules were simple, each team received £50 and raced to raise as much money as possible using that £50.


We decided to create our very own ‘Apprentice’ challenge with each of our nine internal teams going head-to-head throughout September. Free to choose any way to raise money, teams were encouraged to get creative and prepare to be judged by our very own Lord Sugar, our company Founder, Ian Harris.

Putting the fun in fundraising


The past month has witnessed a diverse range of fundraising activities happening both in and outside the office.


Our programmatic team created their own escape room in the office. The mission involved preventing an ad from going live that had been mistakenly mixed up by a new team member.


Instead of placing content for a fictitious vegan client, the ad was scheduled to show content for an imaginary meat provider! With 30 minutes until the ad went live, teams scrambled to solve clues in the room, discover the password for the responsible computer, and delete the ad in time.




Our digital PR team introduced us to the ‘PReakfast club’, cooking up fresh breakfasts every Thursday morning in the office. Everything from hot waffles, bacon baps and veggie sausages were on offer.


The creative team hosted their very own carnival in the office, presenting a number of games, food and prizes including mini golf, balloon darts and hot dogs on the menu.




Hands-on car wash and valets were provided by our SEO team in the office car park, whilst our international team designed and printed tote bags with inspiring messages from multiple languages.


Marketing and client services held a ‘rock and roll bingo’ evening in a nearby venue, gathering staff together for a night of games and drinks with prizes including a guided yoga session and hand-crafted jewellery.



To top off the efforts, our People team reached out to local businesses for raffle prizes in exchange for a shout-out on our social media channels. They were able to secure over 20 prizes including a VIP evening for eight worth £200, various hampers and tickets to the races.


Each team raised a significant amount of money, but it was the People Team’s raffle that took the top spot, turning £50 into £593! In total, the company turned the original £450 into £1,685, raising £1,235 for Leeds Mind, a mental health charity.

Leeds Mind

Leeds Mind is part of the wider Mind group, providing essential support and awareness around mental health enabling people to overcome obstacles and become more in control of their lives. Many services are available around the city, including counselling, peer support, social prescribing and much more.


Our partnership will continue with further fundraising and activities to promote positive change for Leeds Mind. The money raised will contribute to funding counselling sessions and peer support groups in Leeds. We have a target of £16,000 which will fund 200 counselling sessions and peer support for 240 people in the community. Keep an eye on our LinkedIn for updates on this.


To learn more about Leeds Mind and how you or your organisation could help, visit their site here.

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