Liberty Living is a student accommodation provider based in the UK. They provide halls of residence to students across numerous cities in the UK, and came to us with a view to improving rankings and visibility for their key locations, including Manchester, Newcastle and London.
Competitors had much more authority to deeper pages meaning that they were ranking better. We were also competing with local housing suppliers as well as large national competitors.
Earn links to local pages. This required a range of tactics:
Proactive PR. The aim was to increase overall site authority and enable us to target student publications:
Average domain authority: 43
32 pieces of coverage including:
Key existing mention links
Here is a selection of university links that have been acquired:
Google Autocompletes Project so far:
There has been a significant increase in Liberty Living’s rankings, and this can be attributed to the quality links we have acquired.