The changing landscape of data privacy and what marketers need to know (Podcast)
HomePodcastsThe changing landscape of data privacy and what marketers need to know (Podcast)
In this episode, the team is joined by Meghan Bazaman, Senior Marketing Analyst at Getapp, a Gartner company. Together the team unpack the findings from GetApp’s 2022 Privacy-Focused Marketers and Consumers Surveys, while also exploring the various changes to data privacy in recent years, and the impact on analytics, marketing tracking, and execution.
Topics of discussion:
The privacy updates in recent years and their implications for marketing
Marketers’ awareness of these changes and their understanding of privacy regulations, and how they should be applied
The degrees to which companies are complying with these privacy laws
The evolution of existing and emergence of new privacy regulations and updates
The latest technological updates and what marketers should be doing with their first-party data
Insights into user sentiment and behaviour
Cookie consent and the number of people opting in or opting out of cookie tracking.
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Meghan Bazaman, Senior Marketing Analyst at Getapp, a Gartner company
Meghan is a consumer research and marketing professional with more than 10 years of experience managing custom qualitative and quantitative research and developing digital marketing campaigns. In this podcast, Meghan discusses the survey findings from GetApp’s 2022 Privacy-Focused Marketers and Consumers Surveys, and the latest trends, issues, and developments in marketing technology.
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