The changing landscape of data privacy and what marketers need to know (Podcast)

In this episode, the Search Laboratory experts unpack the findings from GetApp’s 2022 Privacy-Focused Marketers and Consumers Surveys, while also exploring changes to data privacy, and its impact on analytics, marketing tracking, and execution.

 

Topics of discussion:

 

  • The privacy updates in recent years and their implications for marketing
  • Marketers’ awareness of these changes and their understanding of privacy regulations, and how they should be applied
  • The degrees to which companies are complying with these privacy laws
  • The evolution of existing and emergence of new privacy regulations and updates
  • The latest technological updates and what marketers should be doing with their first-party data
  • Insights into user sentiment and behaviour
  • Cookie consent and the number of people opting in or opting out of cookie tracking.

 

Never miss an episode subscribe or follow us on Apple or Spotify.

 

 

Joining this podcast are:

A photo of Ian Harris, Founder and Executive Chairman of Search Laboratory digital marketing agency.

Ian Harris

Founder and Executive Chairman

A photo of Jimmy McCann, Head of Digital Strategy at Search Laboratory digital marketing agency.

Jimmy McCann

Head of Digital Strategy

A photo of Pete Whitmarsh, Head of Paid Media at Search Laboratory digital marketing agency.

Pete Whitmarsh

Head of Paid Media

We’re also joined by…

 

Meghan Bazaman, Senior Marketing Analyst at Getapp, a Gartner company

 

Meghan is a consumer research and marketing professional with more than 10 years of experience managing custom qualitative and quantitative research and developing digital marketing campaigns. In this podcast, Meghan discusses the survey findings from GetApp’s 2022 Privacy-Focused Marketers and Consumers Surveys, and the latest trends, issues, and developments in marketing technology.

Do you need to implement cookie-less data tracking?Get in touch to learn how our data scientists can help you

Related resources

The end of third-party cookies and the future of privacy (Podcast)

Read article

Getting in front of your audience as third-party data declines

Read article

Why you need Google Analytics 4: reconnecting the customer journey (Online workshop)

Read article
x
Get the latest digital marketing insights delivered to your inbox