Global PPC

As experts in multilingual pay per click (PPC) campaigns Search Laboratory can help you tap into new international markets with culturally sensitive and linguistically faithful paid search engine marketing.

PPC for all search engines

Google isn’t the most popular search engine in every country. Search Laboratory can optimise your pay per click advertising across all search engines, even those less familiar to us in the UK like Daum, Naver, Baidu and Yandex. No matter where your customers are searching for you we will ensure your adverts have maximum coverage for your budget.

Our team of in-house linguists help manage client campaigns in over 35 languages; ranging from Spanish to Arabic.

Our aim is to increase the ROI of your campaigns. We optimise them to ensure you receive the highest number of sales or leads for your budget.

Why we use native linguists for PPC

Translating keywords and adverts is highly ineffective. Translators will not take into account the linguistic nuances and cultural differences that make each territory and its searchers so unique. We use native speakers to build our keywords lists – we feel they are best equipped to help you get the most from your international PPC search budgets.

Ad copy is written, tested and evolved in all target languages. We do not simply translate advert texts and leave to run. Tuned ads means higher quality scores for lower cost per conversion.

Truly multilingual PPC bid management software

Our proprietary bid management tool BidLabTM is truly multilingual. It can optimise bids in multiple languages just as well as it can in English. Our clever software can spot subtle differences in the conversion and CTR’s of specific ad texts allowing our team to act upon the data and optimise ad text in all your target languages.


Landing page suitability

Our mother-tongue experts will assess the suitability of your landing pages for your chosen target markets.

Sometimes even the smallest changes can have significant effects on conversion rates. Once localised, landing pages will carry the correct imagery, messages, colours and fonts for maximum impact in that territory.

Unified global PPC reporting

Working with a dedicated multilingual PPC agency means you can benefit from a centralised set of reports for your global PPC campaigns. Our team of PPC account managers will provide results focused, transparent reporting and allow you to compare the results from any or all of your individual country campaigns. Clients enjoy working with a single point of contact who will manage all their territories centrally.

Website localisation

We have helped many brands with the internationalisation process. Launching a website in other languages is tough and you may prefer to start with a dedicated multilingual PPC campaign to test if demand for your product or service in that market exists.

We can advise you on all aspects of going global online including:

  • Site localisation
  • Culturally sensitive imagery and messaging
  • Conversion optimised landing pages for PPC
  • Conversion focused adverts written by native linguists
  • In-country competitor analysis

Contact us today to see how we can help you with your global PPC campaign management.