Trump vs. Clinton: European searches


Danielle Birch

Digital Campaign Manager

Global Affairs

In the run up to one of the most controversial presidential elections ever, Search Laboratory has analyzed Google search data to find out what Europeans think of the two candidates: Donald Trump and Hillary Clinton.

We’ve compared search volume for both candidates in Germany, Italy, France, Spain and the UK to find out who has the most search interest. We’ve also taken a closer look at what specific questions are being asked about the presidential hopefuls by America’s closest ally, the UK. From questions such as “is Donald Trump dead?” to “What did Hillary Clinton do as Secretary of State?”, everyone wants to find out more about the leadership candidates.

Trump Vs. Clinton EU Searches



What are your thoughts on the results? Tweet us @searchlabs to give us your opinion. If you want to find out more about using search data and analyzing the results, please contact us.