A family-run, UK based supplier of bathroom products had been selling products both domestically and to international customers for over a decade now.
The retailer came to Search Laboratory initially to improve their conversions through PPC. In the first year of working with Search Laboratory, the PPC results saw fantastic results. However, when our digital strategy team analyzed the user journey, they, unsurprisingly, found that it was long and involved multiple touchpoints. By focusing purely on PPC results, the client was missing out on the bigger picture.
The goal was to continue strong growth by developing a digital strategy across all channels to better challenge their competitors. By introducing paid social and SEO, this allowed the client to hit all stages of the user journey and reduce PPC costs by maintaining touchpoints through more cost-efficient channels.
From the audit and blog analysis, we implemented and executed a range of different tactics to build authority for the client. These included:
50 pieces of coverage, 29 links
Bad Bathroom Habits links:
Other key links:
Keywords visibility overall year on year: 6,126 in 2017 vs 10,036 in 2018.
409 improvements into top 3 positions
2017 February/2018 March:
66% increase in ranking keywords
497% increase on keywords ranking 1-3
Since we started working with the bathroom retailer at the end of Q1, 66% of the months succeeding have seen YoY % improvements in revenue, with figures as high as 761% (November 2017)
YOY stats March to March 2016-2017 vs 2017-2018
(1st March 2017-31st March 2018 vs. Mar 2016 – Mar 2017)