Combining Paid Social and Creative (Podcast)

In this podcast episode, Senior Creative Studio Manager Mark Wiggins is joined by Assistant Head of Paid Social & Programmatic Gina Wisse, Paid Social & Programmatic Consultant Greg Gould and Dan Cayzer (who at the time of recording was Paid Social and Programmatic Account Manager). They discuss how paid social and programmatic campaigns and creative work together to achieve results, along with how they track the success of campaigns.

 

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Joining this podcast are:

A photo of Mark Wiggins, Senior Creative Studio Manager at Search Laboratory digital marketing agency.

Mark Wiggins

Senior Creative Studio Manager

A photo of Gina Wisse, Assistant Head of Paid Social and Programmatic at Search Laboratory digital marketing agency.

Gina Wisse

Assistant Head of Paid Social & Programmatic

A photo of Dan Cayzer, former Paid Social and Programmatic account manager at Search Laboratory digital marketing agency.

Dan Cayzer

Paid Social & Programmatic Account Manager

A photo of Greg Gould, Paid Social and Programmatic Consultant, at Search Laboratory digital marketing agency.

Greg Gould

Paid Social & Programmatic Consultant

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