As a B2B marketer, you know that measuring the impact of your marketing efforts can be challenging. With so many touchpoints along the buyer’s journey, it can be difficult to determine which channels and tactics are driving the most valuable conversions.
In this on-demand workshop, we dive into the world of attribution and explore the common obstacles B2B marketers face. We discuss how to overcome these and develop data-driven attribution solutions that accurately measure the impact of your marketing efforts, so you can streamline your activity and invest budgets more efficiently.
As Head of Data Science, David’s experience is centered around utilizing the power of cloud-based solutions to discover value within clients’ data. During his time at Search Laboratory, David has worked with a multitude of B2B and B2C clients.
Laci Wiggins is the EVP of Search Laboratory US and has over 10 years experience in digital marketing, account management, and client services. Laci grows relationships with our current clients, identifies new opportunities, and drives strategy for Search Laboratory to connect with innovators in the technology industry.