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As a B2B marketer, you know that measuring the impact of your marketing efforts can be challenging. With so many touchpoints along the buyer’s journey, it can be difficult to determine which channels and tactics are driving the most valuable conversions.
In this on-demand webinar, we dive into the world of B2B marketing attribution and explore other common obstacles B2B marketers face. We discuss how to overcome these and develop data-driven attribution solutions that accurately measure the impact of your marketing efforts so you can streamline your activity and invest budgets more efficiently.
As Head of Data Science at Search Laboratory, David’s experience is centered around utilizing the power of cloud-based solutions to discover value within clients’ data. He has worked with many B2B and B2C clients.
Laci Wiggins is the EVP of Search Laboratory US and has over ten years of experience in digital marketing, account management, and client services. She grows relationships with our current clients, identifies new opportunities, and drives strategy for Search Laboratory to connect with innovators in the technology industry.
