Future-proofing attribution for B2B marketers online workshop

What is this workshop about?


As a B2B marketer, you know that measuring the impact of your marketing efforts can be challenging. With so many touchpoints along the buyer’s journey, it can be difficult to determine which channels and tactics are driving the most valuable conversions.


In this on-demand workshop, we dive into the world of attribution and explore the common obstacles B2B marketers face. We discuss how to overcome these and develop data-driven attribution solutions that accurately measure the impact of your marketing efforts, so you can streamline your activity and invest budgets more efficiently.

Watch this workshop on B2B attribution

What you will learn:


  • The common attribution challenges faced by B2B marketers and how to overcome them
  • How to centralize your online and offline data so you have a full view of your most valuable channels and where to invest budgets
  • How to harness predictive modeling to estimate the value of your customers and various touchpoints
  • How to develop a data-driven attribution model that accurately measures the impact of your marketing efforts

To supplement your learnings from the workshop, feel free to download our whitepaper: Searching for future-proofed solutions for B2B marketers.

Meet your speakers


Laci Wiggins, EVP Americas

Laci Wiggins is the Executive Vice President of the US operation for Search Laboratory. She has 10+ years of experience in digital marketing, account management, and client services. As Search Laboratory grows in the US market, Laci continues to build relationships with current clients, identify new opportunities for growth, and drive business strategy to connect Search Laboratory to innovators in the technology and SaaS industries.

David Howlett, Data Solutions Architect

David has worked at Search Laboratory for eight years, starting in paid media and then moving into digital strategy. Currently a Data Solutions Architect, his experience is centered around utilizing the power of cloud-based solutions (BigQuery, TensorFlow) to successfully extrapolate and model value within our clients’ data. He’s worked with a multitude of B2B clients, including UiPath, Furniture@Work, and B2C brands such as Office, Bonhams and Ann Summers.


Watch on-demand now


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