Future-proofing attribution for B2B marketers (Online workshop)

What is this workshop about?


As a B2B marketer, you know that measuring the impact of your marketing efforts can be challenging. With so many touchpoints along the buyer’s journey, it can be difficult to determine which channels and tactics are driving the most valuable conversions.


In this on-demand workshop, we dive into the world of attribution and explore the common obstacles B2B marketers face. We discuss how to overcome these and develop data-driven attribution solutions that accurately measure the impact of your marketing efforts, so you can streamline your activity and invest budgets more efficiently.

Download and watch this workshop on B2B attribution here

Topics covered in this workshop include:


  • The common attribution challenges faced by B2B marketers and how to overcome them
  • How to centralize your online and offline data so you have a full view of your most valuable channels
  • How to harness predictive modeling to estimate the value of your customers
  • How to develop a data-driven attribution model that accurately measures the impact of your efforts


Meet your speakers



A photograph of Dave Howlett, Head of Data Science at Search Laboratory digital marketing agency.

David Howlett, Head of Data Science


As Head of Data Science, David’s experience is centered around utilizing the power of cloud-based solutions to discover value within clients’ data. During his time at Search Laboratory, David has worked with a multitude of B2B and B2C clients.

A photo of Laci Wiggins EVP for the Americas at Search Laboratory digital marketing agency.

Laci Wiggins, EVP Americas


Laci Wiggins is the EVP of Search Laboratory US and has over 10 years experience in digital marketing, account management, and client services. Laci grows relationships with our current clients, identifies new opportunities, and drives strategy for Search Laboratory to connect with innovators in the technology industry.

Download the workshop and learn how to future-proof your attribution



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