Getting the most from your international digital marketing campaigns​ (Webinar)

What is this webinar about?


This webinar discusses best-practice conversion rate optimization (CRO) techniques can be incorporated to ensure the best chance of success.

Traditional CRO relies on A/B testing, but what do you do when you don’t have the volumes of data required for significant results? We’ll look at ways around this and innovative ways to perform tests for B2B and B2C businesses.

We also review what we have learned from our experience of managing global digital marketing campaigns including cultural factors, visuals and language styles that may be hindering your promotion campaigns’ success.  Finally, we review how you can get the most out of your international digital campaigns such as paid ads, programmatic, and PPC landing pages across European, Latin American and Asian markets.

Download and stream our on-demand webinar today!

What you will learn:


  • Why best-practice CRO techniques are fundamental to international success
  • How to use A/B testing with limited data
  • Cultural considerations for international markets
  • How to get the most out of your international digital campaigns.

Nicola Winters, Head of International at Search Laboratory digital marketing agency.

Nicola Winters, Head of International


Nicola heads up our international digital marketing team of native-speaking marketers, that have worked with businesses in over 30 countries and over 35 languages. Global clients have included Citrix, Office Depot and Hootsuite.

Download and stream the webinar today


A screenshot of the title card for a webinar hosted by Search Laboratory digital marketing agency called 'Getting the most from your international digital marketing campaigns'.

Everything you need to know to grow your business internationally


This blog is part of our wider B2B Playbook that is designed to help B2B businesses with all aspects of their digital marketing from leveraging data, acquiring more traffic, creating assets that resonate and succeeding internationally.

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