The challenges in travel marketing and the road to digital maturity (Podcast)

In this episode, our experts reflect on the turbulence the pandemic caused for the travel, tourism and hospitality sector. The team also discusses the challenges and opportunities the travel industry faces as it gets back on its feet, how to build a strategy to scale activity as demand increases, and how you can shift your business towards digital maturity.

 

Further topics that were discussed include:

 

  • The shift in customer behavior and trust
  • The loss of data due to the phasing out of cookies and regulation changes
  • Identifying the online and offline customer research phase touchpoints
  • How to build an attribution solution to define your marketing investment strategy across the entire customer journey

 

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Joining this episode are:

A photo of Ian Harris, Founder and Executive Chairman of Search Laboratory digital marketing agency.

Ian Harris

Founder and Executive Chairman

A photo of Alice Lawson, Account Director at Search Laboratory digital marketing agency.

Alice Lawson

Account Director

A photograph of Dave Howlett, Head of Data Science at Search Laboratory digital marketing agency.

Dave Howlett

Head of Data Science

We’re also joined by…

 

 

Sarah Fowler, Head of Brand & Acquisition at Riviera Travel

 

Sarah is an experienced marketing and communications leader, with over 10 years of experience in the travel and tourism sector.

Lennert De Jong, President at Planet and former CCO at citizenM hotels

 

Lennert has over 20 years of experience in the hospitality distribution industry and during his tenure at citizenM hotels, he was responsible for citizenM’s business strategy, from finding new opportunities to strategic ventures, new business models, and customer journey optimization.

 

As President of Hospitality at Planet, which provides integrated software, payment and technology solutions for its customers in the hospitality and retail sectors, Lennert leads Planet’s efforts in the hospitality vertical.

Related resources

Searching for upper-funnel attribution and predicted value in travel marketing (whitepaper)

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The digital maturity solution to evolving your marketing strategy

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