Technical SEO for International Markets (Webinar)

The decision has been made to take your business overseas, and you’re all set to sell abroad… however, how can people find your website? When entering a new market, you will be faced with local competitors who will most likely have an established brand presence. To compete successfully, your website needs to be visible for relevant keywords and present your audience with user-friendly content. In order to achieve this visibility, a strategic approach to technical SEO is needed.

What is this webinar about?


Implementing technical SEO for international markets is hard. Our webinar aims to simplify the process and give guidance on how to avoid the most common mistakes.

A successful international SEO campaign requires the same technical expertise needed for a domestic campaign, alongside language and cultural knowledge of your target market. There is a whole host of considerations when planning your online expansion and technical SEO needs to be considered right at the start of a new website build.

Download the webinar here

What you will learn


We’ve helped a wealth of clients across different sectors take their businesses global online, and we want to share our expertise with you. Our Global Commercial Director, John Sellwood, will take you through the key steps you need to take when planning your international technical SEO strategy.

John’s presentation will cover the following points:

  • Different ways of structuring your site for international expansion
  • How to implement the hreflang tag for language targeting
  • Additional geo-targeting options within Google Search Console
  • Common pitfalls to avoid when taking your website global

A photo of John Sellwood, Global Commercial Director, at Search Laboratory digital marketing agency.

Presenter and international digital marketing expert


John Sellwood – Global Commercial Director


John has over a decade of digital experience, holding senior posts in agencies and client-side in the financial services sector. Much of his career has focused on the internationalization of digital activity, and it is this focus which brought John to Search Laboratory as VP Sales in New York. John works directly with brands across the globe to help them create the right digital strategy for effective international expansion.

Download and stream the webinar online today


A screenshot of the title card for a webinar hosted by digital marketing agency Search Laboratory called 'Technical SEO for International Markets'.

Keen to grow brand presence in a new market?Contact us and see how our experts can help you