Top five international digital marketing fails (Webinar)

What is this webinar about?

Going global is not an easy task. Being able to successfully do this across multiple markets, languages and cultures takes careful planning and execution.


This webinar breaks down the elements for effective global targeting and gives insights on best practice, common mistakes and assumptions established brands tend to have made.


The top fails we will be covering are:

  • Trying too much at once
  • Translation automation
  • Errors in hreflang code
  • Spreading budget too thinly and
  • Assuming brand awareness.

Watch our webinar on top five international digital marketing fails

You will learn how to:

  • Identify which markets present the biggest opportunity
  • Fully localize a site for users to increase ROI
  • Understand how to implement technical onsite considerations
  • Satisfy cultural differences (habits, behavior, buying patterns, trust signals)
  • Build your brand vs focusing on specific keywords

Meet your speaker

Nicola Winters

Head of International, Search Laboratory

Nicola heads up our international digital marketing team of native linguists from across the globe. Nicola’s expertise is in understanding the cultural factors behind search and online behavior, with her team working in over 35 languages for clients including Citrix, Office Depot and Hootsuite. She successfully ran this talk at the Digital Summit Series in Seattle, Boston, Chicago, Dallas and Internet Summit Raleigh throughout 2018.

Watch on-demand now

Everything you need to know to grow your business internationally

This blog is part of our wider B2B Playbook that is designed to help B2B businesses with all aspects of their digital marketing from leveraging data, acquiring more traffic, creating assets that resonate and succeeding internationally.


If you’re thinking of expanding into international markets, the international section is for you. Here we review everything you’ll need to take into consideration when going global.

Ready to go global?
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