Going global is not an easy task. Being able to successfully do this across multiple markets, languages and cultures takes careful planning and execution.
This webinar breaks down the elements for effective global targeting and gives insights on best practice, common mistakes and assumptions established brands tend to have made.
The top fails we will be covering are:
Nicola heads up our international digital marketing team of native linguists from across the globe. Nicola’s expertise is in understanding the cultural factors behind search and online behavior, with her team working in over 35 languages for clients including Citrix, Office Depot and Hootsuite. She successfully ran this talk at the Digital Summit Series in Seattle, Boston, Chicago, Dallas and Internet Summit Raleigh throughout 2018.
This blog is part of our wider B2B Playbook that is designed to help B2B businesses with all aspects of their digital marketing from leveraging data, acquiring more traffic, creating assets that resonate and succeeding internationally.
If you’re thinking of expanding into international markets, the international section is for you. Here we review everything you’ll need to take into consideration when going global.