Top five international digital marketing fails (Webinar)

What is this webinar about?


Going global is not an easy task. Being able to successfully do this across multiple markets, languages and cultures takes careful planning and execution.

This webinar breaks down the elements for effective global targeting and gives insights on best practice, common mistakes and assumptions established brands tend to make.

The top fails we will be covering are:

  • Trying too much at once
  • Translation automation
  • Errors in hreflang code
  • Spreading budget too thinly
  • Assuming brand awareness

Watch our webinar on the top five international digital marketing fails

You will learn how to:


Nicola Winters, Head of International at Search Laboratory digital marketing agency.

Meet your speaker


Nicola Winters


Head of International, Search Laboratory


Nicola heads up our international digital marketing team of native linguists from across the globe. Nicola’s expertise is in understanding the cultural factors behind search and online behavior. Nicola successfully ran this webinar at the Digital Summit Series in Seattle, Boston, Chicago, Dallas and Internet Summit Raleigh throughout 2018.

Download and stream this webinar online today


The title slide to a webinar by digital marketing agency Search Laboratory called 'Top five international digital marketing fails'.

Everything you need to know to grow your business internationally


This blog is part of our wider B2B Playbook that is designed to help B2B businesses with all aspects of their digital marketing from leveraging data, acquiring more traffic, creating assets that resonate and succeeding internationally.

Ready to go global?