Senior Marketing Manager

Search Laboratory is a multi-award winning, integrated digital marketing agency. From our offices in New York, Austin and the UK.

 

Due to growth in our Austin office we are now looking for a Senior Marketing Manager. In this role you will be responsible for the delivery of US marketing campaigns, as well reporting of performance against agreed goals.

 

What to expect from the role

  • Execute a multi-faceted go-to market plan utilizing a mix of channels and platforms such as SEO, PPC, events, webinars, podcasts, sponsorship and partnerships
  • Work within an agreed US market specific strategy and within agreed group branding, reporting, CRM guidelines and standards
  • Work closely with our US EVP to ensure the marketing activity aligns with our US growth objectives
  • Through a mix of direct reports and shared marketing resource motivate and guide the marketing team to deliver a strong performance against our US marketing KPIs
  • Liaising with other departments within the business and shared group marketing resource to ensure development of industry-leading marketing content tailored to the US target market
  • Create and oversee a calendar of diverse and results-focused marketing activities; ensuring campaigns are delivered on time, to a high standard, and in alignment with our US company goals
  • Establishing performance goals for all marketing activity; monitoring and managing performance on a continual basis to ensure the overall success of the company’s strategic marketing plan
  • With assistance from the wider team, planning, managing and attending all promotional events such as exhibitions and networking events
  • Managing the US marketing budget, ensuring we stay within budget or reporting exception decisions clearly
  • Reporting on the marketing elements of the sales funnel coordinated with the Global Growth Director
  • Reporting on the success or otherwise of marketing campaigns and recommending future campaigns
  • Management reporting – reporting marketing activities to the Head of Marketing and Global Growth Director
  • Identifying opportunities to raise brand awareness and engagement, including overseeing award submissions
  • Supporting the Growth function to build and maintain the company’s CRM database of suitable leads and potential new business contacts, ensuring all information is accurately recorded and up to date
  • Provide internal marketing services to our People and Client Services teams
  • Overseeing the recruitment and training of US marketing personnel
  • To take on additional responsibilities to help achieve the marketing team achieve their goals.

What we need from you

  • Relevant experience in a B2B marketing management role
  • Experience in creating events / communities in order to facilitate relationship building
  • Good technical knowledge of digital marketing channels and techniques, including SEO, PPC, programmatic, and social media
  • Proven leadership ability to influence, develop, and empower employees to achieve
  • Excellent written and verbal communication skills
  • Advanced Microsoft Office skills, particularly PowerPoint, Word, Excel and Outlook
  • A logical and data-driven mind
  • Target driven motivation with the ability to work to strict deadlines
  • User experience with CRM and marketing automation systems (Salesforce and Pardot would be of benefit but not essential).

What to expect from us

We employ the best people in the industry, which makes it an innovative and inspiring place to work and learn. You should also know we have a people-first approach when it comes to looking after our team. Our parent company has been named in the Top 100 Companies to work for in the UK, and this culture filters through to our teams in Austin and New York.

 

Why join Search Labs?

As a Search Labber, not only will you be joining a really fun and friendly bunch of people we also have some fantastic benefits:

  • Medical insurance
  • Hybrid working – one day in the office, the rest you can work from home
  • Flexitime (core hours 10am-4pm)
  • Matched 401k plan
  • 23 days PTO, increasing to 28 days with length of service
  • 10 Public Holidays
  • 6 days paid sick leave
  • $200 Home Office Allowance
  • Networking events
  • Free coffee, snacks, cocktail hours and beer!
  • Flexible Spending Account
  • Employee Assistance Program with a Wellness Program, a virtual library, and access to free counselling
  • …and many more!

We believe in equality of opportunity, and we want to attract and retain a diverse range of talent. Our goal is to have an inclusive culture where everyone can be themselves and reach their full potential.

 

If you would like to be an integral part of our ongoing success story – we would love to hear from you. You can read honest and open reviews about Search Laboratory on Glassdoor and our Facebook page will give you a really good idea about what it’s like to work at the Lab.

Reporting to: Head of Marketing

Job Purpose: In this role you will be responsible for the delivery of US marketing campaigns, as well reporting of performance against agreed goals.

Salary Range: $75,000 - $95,000

Think you have the necessary skills and experience?

Apply here Contact us
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