Last week, we were proud to be among 1,200 of the north’s leading digital experts as we sponsored, spoke and exhibited at SearchLeeds held at the Leeds First Direct Arena.
The event, which is now in its second year and hosted by Branded3, saw the coming together of the best in search marketing to hear about the latest innovations in SEO and PPC and to network with the industry’s elite. On such a warm day in Leeds, our branded slushies went down a treat on our stand – sorry for the blue tongues!
Lovely slushy from @searchlabs at #searchleeds pic.twitter.com/fwcSKWdRkw
— Lauren Perry (@Laurenpea_x) June 15, 2017
As part of the day’s events, we sponsored the second stage of speakers and our very own Marketing Director, Alun Davies, compèred the proceedings with talks from industry experts including our Head of Paid Media, Pete Whitmarsh and client-side marketers such as Christina Ohanian from River Island.
Pete’s slides can be found in their entirety below on how to maximise your PPC account by using advanced bidding techniques. The blog which references the statistical methodology of Clopper-Pearson mentioned in the slides can be found here.
Busy session with @searchlabs talking about logical targets & understanding the curve that influences profitability #SearchLeeds pic.twitter.com/XJTEo51yEv
— Neil Fairweather (@neilfdigital) June 15, 2017
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