The brief


Soliant and Sunbelt Staffing are two brands owned by Adecco, specializing in medical recruitment. One key area for both is nursing jobs, and in particular, travel nursing. In the recruitment market, the SERPs are dominated by general jobs boards such as and Simply Hired, as well as local operators in each regional market. There are no local offices, which meant we were unable to employ local SEO tactics such as Google MyBusiness pages.

Due to the nature of the industry, individual pages are added and dropped often due to jobs being available and filled. The main objective of this campaign was to increase new users and conversions for their websites.


increase in organic sessions


increase in organic goal completions


links built

The solution


Content and online PR




Search Laboratory secured 80 links to the site, and ten pieces of coverage. The average domain of those sites stands at an amazing 53.6.

The focus was to secure authoritative and relevant links from the medical niche. This has been achieved through various tactics and campaigns, one of which was Soliant’s Most Beautiful Hospitals Campaign. The Digital PR team drove entrants to the competition by contacting relevant hospitals and local/national media outlets, which in turn led to links and coverage for Soliant. Follow-ups with the hospitals and their local media were done once the shortlisted hospitals and winners were selected to drive traffic, votes and more coverage.


A screenshot of a 2016 digital PR campaign by Search Laboratory digital marketing agency. The campaign was for Soliant and called 'The 20 Most Beautiful Hospitals in the U.S.'.

Sunbelt Staffing


Search Laboratory secured 35 links and 26 pieces of coverage from the recent campaign titled ‘America’s Most Googled Ailments’.

The campaign centered around using Google Search Trends to find out which ailments US regions were searching for the most. The following topics were covered.


Mental health, sports injuries, respiratory, dermatological, digestive, common ailments.

An infographic showing a map of the United States of America. It was used for a digital PR campaign about common ailment Google searches by Search Laboratory digital marketing agency for Soliant.

The aim of the campaign was to get Sunbelt Staffing mentioned in top US publications, as well as securing quality links to the homepage.

The campaign was covered by Men’s Journal, CNET, Mental Floss and MSN.

Technical SEO




  • The disavow file has been updated recently, removing the most toxic links

Sunbelt Staffing


  • A drop-down navigation was added to aid crawl efficiency and user experience. This gave search engines global access to deeper pages
  • The disavow file has also been updated recently, removing the most toxic links



Sunbelt Staffing


Organic sessions up 39.88% YoY

Organic new users up 31.71% YoY

Goal completions up 94.41% YoY




Organic sessions up 44.57% YoY

Organic new users up 42.72% YoY

Organic goal completions up 52.30% YoY

Mobile organic sessions up 72.06% YoY

Are you eager to grow awareness for your company?Contact us and our Digital PR team can help you