VIDEO: Joining offline conversions to online clicks

Paul Shearing

Paul Shearing

Head of Analytics and Data Science

Analytics and Data Science

We hosted a webinar which focused on the joining of offline conversions with their online marketing sources, enabling true value to be assigned to each channel. Being able to implement a solution for this will enable businesses to beat their competition due to the small numbers of companies currently taking advantage of these possibilities.

Search Laboratory’s Ian Harris, CEO, opened the webinar with scene-setting stats from Google which states that 81% of senior marketers say that attribution is their biggest challenge, whilst 71% feel that it is difficult and they struggle to see where to start. Paul Shearing, Search Laboratory’s Head of Analytics and Data Science, then went on to explain how measurement protocol can be utilised to join CRM data with Google Analytics.

A full recorded version of the webinar is below, along with the full slide deck. If you have any further questions or would like to know more about how to join your own offline sales to online clicks, you can contact us on +44 113 212 1211 and we will be happy to help.

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