International

Resources to further your international journey

International

When successful, launching into new international markets is a great way of expanding your reach and increasing your online revenue. However, each market comes with its own set of opportunities and challenges and not all markets will be suitable for your business.

Translation is not enough

What works in one market is not guaranteed to work in the next; everything from the brand message to the images used on your website needs to be culturally and linguistically localized if your brand is to succeed internationally.  

In this section of the B2B Playbook, we will guide you through every stage of international expansion – from researching which market to move into, to executing cross-country campaigns.  

Which section is right for me?

Our beginner section is perfect for businesses who are well established in their home country and are looking to launch their brand into new markets and want to understand the basics of international marketing

Our intermediate guides are ideal if you know which market you want to expand into but need help creating a digital strategy which is culturally and linguistically localized.

Our advanced section contains everything you need to know to further improve your international results both short and long term.

Beginner

Intermediate

Advanced

Beginner

International expansion: what are the risks and how can you minimize them?

Expanding into new markets is high reward, but high risk. Our Head of International runs through the challenges and how to minimize them.

A step by step guide to going global

Our Head of International Marketing, Nicola Winters, runs through how to successfully launch your brand into a new market

Top five international digital marketing fails (Webinar)

This video assesses how to avoid common mistakes many brands make when going global and what you can do instead.

Brand awareness campaign leads to 215% more traffic for Kreg Tool

Read how Search Laboratory helped Kreg Tool enter a new market and increase revenue through display, video and paid social.

Improving online visibility in new markets: translation and SEO

Speaking your customer’s language is vital, but translation alone will not work. Native linguists and SEO expertise are required to succeed in a new market.

Why local keyword research matters

Find out how you can maximize your chances of being visible in international search engines by conducting local market keyword research.

Marketplaces versus direct selling

We’ve outlined five key areas to consider when planning your international strategy and deciding on whether to sell via marketplaces or direct.

Intermediate

Entering the French market: how to overcome digital marketing challenges in France

Learn more about the unique challenges the French market presents and how to overcome them when expanding internationally.

Three common hreflang mistakes and how to fix them

Hreflang tags are essential for brands with multilingual websites. We reveal the most common mistakes made, and how to fix them.

690% revenue increase for Burton Snowboards

Find out how we successfully launched our client into international markets and increased their paid revenue by 690% for just a 320% increase in spend.

Five quick and cost-effective ways to build links in new international markets

Building links an integral to any SEO strategy. Here, we run through five cost-effective ways to build link authority to your new international domain.

Getting the most from your international digital marketing campaigns (Webinar)

We look at how to get the most from your international digital marketing campaigns, no matter where you are in your international journey.

120% account growth for Hootsuite

We manage Hootsuite’s Spanish, French, German, Italian, Portuguese, and Dutch PPC campaigns, using in-house linguists to create a centralized paid strategy.

Keywords, acronyms, and expanding into European markets – guidance for tech marketers

If you’re in the tech sector and expanding or operating internationally, download our acronym guide to ensure you’re optimizing for the right terms.

Advanced

Localized strategy produces profound results for Staar Surgical

Find out how we helped Staar Surgical to enter new international markets with a localized paid search strategy, and increase their conversions by 364%

International voice search – what global brands should know

We tested voice devices in multiple countries to find out which assistants are most popular, and how accurate the search results are in each market.

Global PR coverage for Citrix ShareFile

Find out how we used digital PR to increase organic rankings for ShareFile, part of Citrix Systems.

How to optimize for voice search in China

We take a look at the challenges of voice search with Chinese script and how you should optimize your website for voice search.

If you would like some help with your International B2B plan, please fill out the form below and someone will be in touch.

 

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