When successful, launching into new international markets is a great way of expanding your reach and increasing your online revenue. However, each market comes with its own set of opportunities and challenges and not all markets will be suitable for your business.
What works in one market is not guaranteed to work in the next; everything from the brand message to the images used on your website needs to be culturally and linguistically localized if your brand is to succeed internationally.
In this section of the B2B Playbook, we will guide you through every stage of international expansion – from researching which market to move into, to executing cross-country campaigns.
Our beginner section is perfect for businesses who are well established in their home country and are looking to launch their brand into new markets and want to understand the basics of international marketing.
Our intermediate guides are ideal if you know which market you want to expand into but need help creating a digital strategy which is culturally and linguistically localized.
Our advanced section contains everything you need to know to further improve your international results both short and long term.
There are a huge number of regional SERPs where Google is available. You can easily change Google location settings with our downloadable Chrome extension.
Expanding into new markets is high reward, but high risk. Our Head of International runs through the challenges and how to minimize them.
Speaking your customer’s language is vital, but translation alone will not work. Native linguists and SEO expertise are required to succeed in a new market.
When expanding internationally, translation alone will not be enough. Our cultural audit looks at the cultural considerations you will need to adhere to.
Learn more about the unique challenges the French market presents and how to overcome them when expanding internationally.
Building links an integral to any SEO strategy. Here, we run through five cost-effective ways to build link authority to your new international domain.
We look at how to get the most from your international digital marketing campaigns, no matter where you are in your international journey.
If you’re in the tech sector and expanding or operating internationally, download our acronym guide to ensure you’re optimizing for the right terms.
The pandemic has accelerated growth in some international markets. Find out how you can use this as a tool to recover lost revenue.
Find out how we increased qualified leads and reduced CPA across nine territories and four languages for software company Appian.
Our Head of International looks at two years of international link data to determine which content types get coverage in different markets.
Find out how we helped Staar Surgical to enter new international markets with a localized paid search strategy, and increase their conversions by 364%
We tested voice devices in multiple countries to find out which assistants are most popular, and how accurate the search results are in each market.
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